Consultant and Teaching Hospital for the Lake and Western zones of the United Republic of Tanzania
::Bugando Medical Centre
Functions of public relations .
The department deals with ensuring there is good relationship between the organization [Hospital]
and the outside worldwide Good image of the firm in the outside world
Functions of public relations:
Maintaining good business relationship with other partnering firms
Deals with collection of information from different departments
Communicating with the media.
Preparing different publications i.e. newsletter, brochure, flier e.t .c
Responds to patients complain by addressing the matter to the administration & DNS Office.
Collecting feedback from the patients and staff through suggestion box and feedback forms collected
daily together with Social Welfare Office.
The department was established in Sep, 1, 2014
Importance of public relations to the hospital.
It creates, maintain and protect the organization’s reputation, enhance
its prestige and present a favorable image.
It also creates good will for the organization i.e. It involves functions like employee’s relations,
stock holder and relations with many other publics whom the organization interacts, affects or is affected by..
Public relations also has an educational component that help an organization achieve its goals.i.e.
Educate certain publics about many things relevant to the organization as well as misconceptions and prejudices..
Educates the public about different health problems through News paper, TV and Radio health programs.
Advertising events, and also creating awareness concerning screening, tests that
take place within and outside BMC..
Increasing awareness on the procedures to follow when the patient is at BMC through internal Tv’s..
Advertisng the organization through publications i.e Brochure.
INTERNATIONAL RELATIONS DEPARTMENT (IRD)
Deals with communicating with Medical students for their Medical Elective (Including Visa Application & Institution
regulations, Application & Accommodation) through Email. )
Missions (Introducing the team to the Immigration Office)
Coordinating SALZBURG MEDICAL SEMINARS of the OPEN MEDICAL INSTITUTE (OMI) a
program of the AMERICAN AUSTRALIAN FOUNDATION (AAF) acting as a Coordinator in Tanzania through website: www.aaf-online.org
VVF Project (Project Coordinator)
Taking care of foreign visitors
Internal Ext. 227 Mobile No. +255655409119. E-mail: firstname.lastname@example.org / email@example.com